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Browse our collections based on your cycling focus

Next-Generation Wheels 2024

Celebrating Your NEXT Ride

Coming Soon

Road | R12

Crowd Favorite Aero and All-Rounder Performance

Road | R12

Now, Featuring a Collaborative Frame Painting Design

WHBH Team Edition in White

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Road | R11

Team Racing Weapon

Super light and responsive. Made for the steep climbs and those who seek it.

UCI Continental Team from Romania
Road Race Team from Nakagawa, Japan

Our Core Values

Company's Core Values

At the core of our company stand the values of self-discipline and freedom, driving us forward and fueling our passion for cycling. We believe that cycling is more than just a sport; it's a way to push beyond our limits, discover our inner strength, and achieve greatness. Since the beginning, we've been committed to these values, delighting our customers with a variety of cycling disciplines designed with a fun and progressive lifestyle in mind.

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